When you submit your ear image/video, it generates a personalized HRTF profile for you. It is important to understand that human ears are as unique as fingerprints. Modeling these complex ear features or Head-related transfer functions (HRTFs) is extremely critical in rendering an immersive experience that sounds natural and is perceived as "outside the head." However, measuring HRTFs accurately using state-of-the-art methods is a complex and tedious process that is also expensive in terms of computation and resources. This could take several hours and requires a subject to sit in an anechoic chamber and participate in measurements. The AI engine of the Immerse software models these personalized HRTFs in less than 30 seconds. To learn more about the Personalized HRTF AI engine inside the Immerse software, please watch this video.